This topic is one close to my heart, and is absolutely amazing; addidas and Sony have managed to keep up in the changing market to appeal an audience directly in a suttle way showing us what we want to see.
How ? I bet your wondering, well previously I wrote a blog about a 19 year old Londoner by the name of Jamal Edwards who turn a HD camera given to him at Christmas into a tool to become a the leader in online broadcasting today, by recording top UK artists and artists trying to make in the “Urban” genre and giving them a chance to broadcast their talent over the world via YouTube, having over 20million views on his YouTube account, Jamal has become a well known name in the US and Canada as well as the UK underground scene.
Comapnies are looking to SBTV because they represent tthe Urban Scene, instead of researching how to appeal, to the Market. right now SBTV is controlling the music market in a Urban music sense.
Top sports company addidas have been watching closely to what Jamal has accomplished over the last two years and decided to run an campaign called “ we are London “ which a few short episodes all done by Jamal’s media company SBTV that show well known top underground artists and their rise to mainstream fame, and where they have been brought up. This is such a cleaver thing Addidas have done, as the people they are targeting with this campaign would only really know who the artist being shown in the video, in addition there was large product placement in which the artist are shown putting on addidas and walking the streets. This wasn’t a small campaign either many of the artist appearing in the videos are currently on the side of London busses on and all over London billboards.
what I like as well as giving usually “unheard from” in the mainstream a chance to speak. Is opportunity big companies have now given for the youth from urban backgrounds to get involved with different companies, for this I give them 10/10
Here is one of the videos from the “We Are London” Campaign.
Which shows London Urban Artist ‘Devlin’ who a recent signed a Major record deal, and where he grew up and what are the components that shaped him as the successful 21 year old he is today.
This is another “we are London” campaign video from Urban Unsigned artist ‘Bashy’ a former bus driver who recent just came off a world wide music Tour as a support at to band 'The Gorrilaz'.
In addition to this amazing new campaign strategy, from Addidas. Now Sony looking to SBTV to promote new products, in a quite amazing way, look for yourself....
Friday, 10 December 2010
Sunday, 5 December 2010
Product placement on British television in 2011
Reading an article in campaign magazine, I came across the breaking news that TV regulators Ofcom, will be relaxing their rules on product placement within UK television. This is massive news, and can change the way the advertising take place.
In America product placement is practiced all the time, and the most influential type I have seen was in pop idol and there multi million dollar with coca cola, where in frequent times in the show Simon Cowell would take long drink from a coke glass and then smile as to show he is refreshed. It is a little cheesy but, simple product placement like this can be very influential and can boost a company’s profits.
Other types of product placement can be found in films, and music videos. It quite amazes me how sometimes it is done so toned down to entice the consumer without them relising.
Campaign Magazine said “ Media agencies suggest product placement could make up around 5% of all TV spend within the next five years, and generate as much as £200m a year. TV sponsorship deals are currently worth around £200m, according to television body Thinkbox.
Broadcasters have already started to discuss product placement with media agencies. One TV trader said ITV was trying to take a "leadership position" in the genre as it seeks to diversify revenues.
A revitalized Channel 4 under David Abraham is also exploring possibilities product placement will offer their current clients”.
Here is an amazing example of loads product placement in a music video from a internationally known POP music artist “Lady Gaga” in her hit single “Telephone” ( This particular video has 95 Million YouTube views )
1:25 Dr. Dre Beats headphones
2:05 / 4:15 mins – New Virgin Media mobile phone
2:14 mins – Diet Coke
4:20 mins – Dr. Dre beats/Hp laptop
To read the the Product Placement article from Campaign Magazine and see a wide variety of product placement See Link Below
http://www.campaignlive.co.uk/news/1044789/british-tv-will-host-product-placement-2011/
In America product placement is practiced all the time, and the most influential type I have seen was in pop idol and there multi million dollar with coca cola, where in frequent times in the show Simon Cowell would take long drink from a coke glass and then smile as to show he is refreshed. It is a little cheesy but, simple product placement like this can be very influential and can boost a company’s profits.
Other types of product placement can be found in films, and music videos. It quite amazes me how sometimes it is done so toned down to entice the consumer without them relising.
Campaign Magazine said “ Media agencies suggest product placement could make up around 5% of all TV spend within the next five years, and generate as much as £200m a year. TV sponsorship deals are currently worth around £200m, according to television body Thinkbox.
Broadcasters have already started to discuss product placement with media agencies. One TV trader said ITV was trying to take a "leadership position" in the genre as it seeks to diversify revenues.
A revitalized Channel 4 under David Abraham is also exploring possibilities product placement will offer their current clients”.
Here is an amazing example of loads product placement in a music video from a internationally known POP music artist “Lady Gaga” in her hit single “Telephone” ( This particular video has 95 Million YouTube views )
1:25 Dr. Dre Beats headphones
2:05 / 4:15 mins – New Virgin Media mobile phone
2:14 mins – Diet Coke
4:20 mins – Dr. Dre beats/Hp laptop
To read the the Product Placement article from Campaign Magazine and see a wide variety of product placement See Link Below
http://www.campaignlive.co.uk/news/1044789/british-tv-will-host-product-placement-2011/
Monday, 29 November 2010
Is more than just music, its a brand
Being a lover of music, I like to take notice of the bigger picture, i.e. the different components a musician has to create his or hers overall image.
Luckily growing up in a environment influenced by talented musicians making the transition from underground music, to popular culture (POP MUSIC) I am able to see first hand how a an artist is developed. It’s the same in other genres with established artists, but focusing on UK artists in particular. I am pretty amazed at how the typeface has the biggest influence to n artist recognition.
I can across this topic when, I noticed the name artist not by reading their name, but by recognizing the font used they used, it has became so consistent that its extremely reliable in connection to an artist.
In my opinion it has help establish them in their own right and helps them make the transition from music artist to a brand.
(Which in this sense all artists is extremely marketable.
Here's some examples.)
Tinie Tempah
2 UK number 1's and a number 1 album in 2010 and his consistant typeface
"Boy better Know"
A Urban London music group that have had major success in branding thier T shirts,
with ther group logo, and selling them with thier music. the brand now worth over £1 Million pounds.
Tinchy Stryder
One of the uk's most successful artists only 2 and has
5 UK number 1's
Roll Deep
Another London music group that has had 2 number ones alone just this year.
Luckily growing up in a environment influenced by talented musicians making the transition from underground music, to popular culture (POP MUSIC) I am able to see first hand how a an artist is developed. It’s the same in other genres with established artists, but focusing on UK artists in particular. I am pretty amazed at how the typeface has the biggest influence to n artist recognition.
I can across this topic when, I noticed the name artist not by reading their name, but by recognizing the font used they used, it has became so consistent that its extremely reliable in connection to an artist.
In my opinion it has help establish them in their own right and helps them make the transition from music artist to a brand.
(Which in this sense all artists is extremely marketable.
Here's some examples.)
Tinie Tempah
2 UK number 1's and a number 1 album in 2010 and his consistant typeface
"Boy better Know"
A Urban London music group that have had major success in branding thier T shirts,
with ther group logo, and selling them with thier music. the brand now worth over £1 Million pounds.
Tinchy Stryder
One of the uk's most successful artists only 2 and has
5 UK number 1's
Roll Deep
Another London music group that has had 2 number ones alone just this year.
Wednesday, 24 November 2010
Exciting times for my love of Commercial Radio.
Radio has always played a key role in our society and has developed over the genratations.
My love for this media medium was boosted immensely when getting a job at one of Europe’s biggest commercial radio networks, Global radio.
already having a huge name Global Radio with stations such as GalaxyFM are no longer messing around, in 2011 London’s Captital radio with be spread nation wide to in a bid to become even bigger than Radio 1. Statistists showing the current listen rate is 6million people oin London, it will instantly go to 26million nationa wide when the switch over is made!
to understand it more wacth this.
My love for this media medium was boosted immensely when getting a job at one of Europe’s biggest commercial radio networks, Global radio.
already having a huge name Global Radio with stations such as GalaxyFM are no longer messing around, in 2011 London’s Captital radio with be spread nation wide to in a bid to become even bigger than Radio 1. Statistists showing the current listen rate is 6million people oin London, it will instantly go to 26million nationa wide when the switch over is made!
to understand it more wacth this.
Monday, 22 November 2010
Bad Start To A Christmas Campiagn From John Lewis
John Lewis hit with complaints, for a 60 sec Christmas Ad, because near to the end there is a dog shown in a kennel outside while it is snowing and the family inside in the warmth, over 140 people so far have complained forcing them to cut the Ad to 30 seconds, and getting rid of this scene, which many considered as animal cruelty.
Check out the video & article Below.
http://www.campaignlive.co.uk/news/1042025/John-Lewis-meets-Christmas-snow-dog-ad-complaints-halfway/
Check out the video & article Below.
http://www.campaignlive.co.uk/news/1042025/John-Lewis-meets-Christmas-snow-dog-ad-complaints-halfway/
Well I guess sex sells ?
It seems when a company is in doubt, they almost always, go back to selling their product with sexual connotations attached to their Ads.
This is no different when I wacth, one of the most explicit commercial AD’s I ever seen, which was simply trying to entise Spanish voters into making sure the vote. The government who pushed for the Advert to be produced, sold voting as a ‘sexual’ and ‘fufilling’ experience.
In a bid to go one step futher different political parties are going to porn stars and directors for advert to add consictancy to their campaign.
the whole advert may appeal in some sence to a younger audienece, but can voting in politics ever be sexy? And also how was this ever broadcasted? I couldn’t even imagen that being ran with by the Labour party!
Take a look.
http://www.thedrum.co.uk/news/2010/11/19/16714-spanish-election-battle-hots-up-with-racy-ads/
This is no different when I wacth, one of the most explicit commercial AD’s I ever seen, which was simply trying to entise Spanish voters into making sure the vote. The government who pushed for the Advert to be produced, sold voting as a ‘sexual’ and ‘fufilling’ experience.
In a bid to go one step futher different political parties are going to porn stars and directors for advert to add consictancy to their campaign.
the whole advert may appeal in some sence to a younger audienece, but can voting in politics ever be sexy? And also how was this ever broadcasted? I couldn’t even imagen that being ran with by the Labour party!
Take a look.
http://www.thedrum.co.uk/news/2010/11/19/16714-spanish-election-battle-hots-up-with-racy-ads/
Monday, 8 November 2010
1 Million pounds 8 Questions.
I’m pretty sure everyone a dream of being a millionaire and the million pound drop is one of the views that give you the ability to win. Broadcast live every night last week, it was very much easy to get onto the show by simply filling out an application form. That now out the way image having to physically move 1 Million pounds to what you believe to be a correct answer, within 30 seconds, its an extremely life changing situation.
The new use off the online channel 4 website www. Channel4.com/millionpounddrop enables people, to play live and recive the answer when the host Davina McCall reads it out herself, which adds to the excitement.
It made the newspapers last week also after a betting question. One of the four answers was ‘Paddy power” betting firm and a minority of the players online, which was still a huge 70,000 people went on the paddy power website live and it crashed the website completely.
The new use off the online channel 4 website www. Channel4.com/millionpounddrop enables people, to play live and recive the answer when the host Davina McCall reads it out herself, which adds to the excitement.
It made the newspapers last week also after a betting question. One of the four answers was ‘Paddy power” betting firm and a minority of the players online, which was still a huge 70,000 people went on the paddy power website live and it crashed the website completely.
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