Is more than just music, its a brand

Being a lover of music, I like to take notice of the bigger picture, i.e. the different components a musician has to create his or hers overall image.

Luckily growing up in a environment influenced by talented musicians making the transition from underground music, to popular culture (POP MUSIC) I am able to see first hand how a an artist is developed. It’s the same in other genres with established artists, but focusing on UK artists in particular. I am pretty amazed at how the typeface has the biggest influence to n artist recognition.

I can across this topic when, I noticed the name artist not by reading their name, but by recognizing the font used they used, it has became so consistent that its extremely reliable in connection to an artist.

In my opinion it has help establish them in their own right and helps them make the transition from music artist to a brand.

(Which in this sense all artists is extremely marketable.
Here's some examples.)

Tinie Tempah
2 UK number 1's and a number 1 album in 2010 and his consistant typeface


"Boy better Know"
A Urban London music group that have had major success in branding thier T shirts,
with ther group logo, and selling them with thier music. the brand now worth over £1 Million pounds.




Tinchy Stryder
One of the uk's most successful artists only 2 and has
5 UK number 1's


Roll Deep
Another London music group that has had 2 number ones alone just this year.