Reading an article in campaign magazine, I came across the breaking news that TV regulators Ofcom, will be relaxing their rules on product placement within UK television. This is massive news, and can change the way the advertising take place.
In America product placement is practiced all the time, and the most influential type I have seen was in pop idol and there multi million dollar with coca cola, where in frequent times in the show Simon Cowell would take long drink from a coke glass and then smile as to show he is refreshed. It is a little cheesy but, simple product placement like this can be very influential and can boost a company’s profits.
Other types of product placement can be found in films, and music videos. It quite amazes me how sometimes it is done so toned down to entice the consumer without them relising.
Campaign Magazine said “ Media agencies suggest product placement could make up around 5% of all TV spend within the next five years, and generate as much as £200m a year. TV sponsorship deals are currently worth around £200m, according to television body Thinkbox.
Broadcasters have already started to discuss product placement with media agencies. One TV trader said ITV was trying to take a "leadership position" in the genre as it seeks to diversify revenues.
A revitalized Channel 4 under David Abraham is also exploring possibilities product placement will offer their current clients”.
Here is an amazing example of loads product placement in a music video from a internationally known POP music artist “Lady Gaga” in her hit single “Telephone” ( This particular video has 95 Million YouTube views )
1:25 Dr. Dre Beats headphones
2:05 / 4:15 mins – New Virgin Media mobile phone
2:14 mins – Diet Coke
4:20 mins – Dr. Dre beats/Hp laptop
To read the the Product Placement article from Campaign Magazine and see a wide variety of product placement See Link Below
http://www.campaignlive.co.uk/news/1044789/british-tv-will-host-product-placement-2011/
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