Buts it seems to be bigger than I thought. Thanks to the size and dominant networks such as twitter, Facebook and of course YouTube.
Companies are using them as a key point of advertising, with options to promote a trend on twitter, are but very affective, and seem to get a whole region is not the national talking about this specific product.
(Example from www.twitter.com of trending words in the uk)
As well as this now billion pound network site face book has regular adverts from a vast amount of companies, the adverts usually appear on your screen as a result to what groups and actives you “like”.
(Example taken from www.facebook.com )
Lastly YouTube’s trending section is quite new which enables you to see what videos are trending around the world to get an overview of what people are taking an interest to. As well as this, companies are beginning to take a very keen interest in advertising, with many adverts pinpointing specific videos to advertise their product.
(Example from www.youtube.com of the trends section)
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